![]() ![]() ![]() In mid-May 2015, Rainbow Loom released two new products: In April 2014, Ng released a travel-sized version of the Rainbow Loom called the Monster Tail, which allows simple bracelets to be made on only eight pegs, arranged in a rectangle. In 2013, Ng worked with The Beadery and Toner Plastics to produce the Wonder Loom, a redesigned version of the Rainbow Loom that is made in the United States. The kits are manufactured in China, and Ng supervises distribution out of a 7,500 square feet (700 m 2) warehouse near his home. As of August 2013, 600 retailers were selling Rainbow Loom at a retail price of $15 to $17. Rainbow Loom is also sold at Mastermind Toys in Canada and specialty stores. In June 2013 arts and crafts retail chain Michaels test-marketed the product in 32 stores by August the chain was carrying Rainbow Loom in its 1,100 U.S. In summer 2012, Ng received his first store orders from franchises of Learning Express Toys, a specialty crafts chain, and sales picked up. Ng started a website and filmed instructional videos featuring his daughters and niece. ![]() Įfforts to sell the loom online and in toy stores, however, were unsuccessful because customers did not understand how to use the product. Ng decided to rename his product after discovering that an elastic hair band on the market was named Twist Band, and his brother and niece came up with the name Rainbow Loom. He invested $10,000 and found a factory in China to manufacture the parts, which he and his wife assembled in their home in June 2011. His prototype, which he called Twistz Bandz, used a wooden board, pegs, and dental hooks. He spent six months developing the loom kit and designed 28 versions. The bracelets became popular with the neighborhood children, and his daughter suggested that he sell them. He tried to show them how they could link the rubber bands together but was unsuccessful, so he stuck a scrap board with multiple rows of pegs on which the bands could be linked more easily. He conceived the idea of a toy loom for rubber-band crafting after seeing his young daughters make rubber-band bracelets. He was employed as a crash-test engineer for Nissan Motor Company in 2010. That’s right, Loom Love is writing a book about Rainbow Loom! The book will be available in Spring 2015 and it will be published by Quarry Books.Rainbow Loom was created by Cheong Choon Ng, a Malaysian immigrant of Chinese descent who came to the United States in 1991 to attend Wichita State University, where he earned a graduate degree in mechanical engineering. We’re getting our site all gussied up for the launch of our book. We’ve had so many wonderful comments over the past few months it’s truly inspiring! We love it when kids let us know that Loom Love has motivated them to tackle new loom band designs and not give up.īreaking News: We are in the process of giving our site a brand new look – so stay tuned for some awesome changes. We are so grateful to all of our fans who keep coming back to check out our latest loom band designs. We’ve put heaps of time and hard work into creating Loom Love (our veggie garden is choking on weeds, the art room looks like the aftermath of a glitter war, and the living room looks like Santa’s elves have transformed it into a Rainbow Loom sweatshop), but we wouldn’t change a thing! This makes it easier to search bracelets by skill level. Emily and Maddie have placed each of the 250+ designs into one of three categories: easy, challenging, and very challenging. Who knew that a simple ‘toy’ (Madeline received a Rainbow Loom for her birthday in September 2013 from her Aunt Tracy) would take our family on such an adventure!Įvery loom band on this website has been made by Emily, 10 and Maddie, 8 (except for the Moxie – I made that one!) and more than 70 are their own original designs. We now receive more than 1 million unique visitors each month! When we started our blog back in October we had no idea how crazy popular Loom Love would become. It’s hard to believe that we now have more than 250 Rainbow Loom band designs on ! ![]()
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